What is Basic Attention Token (BAT)?

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Basic Attention Token (BAT) is an open source platform which revolutionized the digital advertising industry. BAT in cooperation with Brave browser has ambitious plans to create new relationships between internet users, advertisers and content creators. But how is the BAT token really different? And what exactly is a Basic Attention token? You will find out by reading our article!

What is Basic Attention Token?

Basic Attention Token (BAT) is a decentralized platform based on the Ethereum blockchain network, having its token in the ERC20 standard, under the same name. BAT is a utility token that can be used on the BAT platform. It is not a means of payment, a good or a security, but it attracts users with its innovation. It can be used as a unit of account between advertisers, audiences and creators.

The current advertising market is 90% dominated by giants such as Google and Facebook, who do not count directly with any of the three groups mentioned above. Therefore, the revolutionary assumption of the project is to reward the creators with BAT tokens for content that has attracted user attention. The users also receive a token for the attention paid and time that they took. What does the advertiser gain then? According to the creators of the project, advertisers are able to get better products and results with less financial expenditure due to personalization, reaching and focusing the attention of a selected target group.

Where did the BAT token come from? A bit about the history of the project and the ICO.

Brendan Eich – is co-founder of the open source Basic Attention Token project. He is the former president of the Mozilla foundation responsible for creating Firefox. Moreover, he is the creator of JavaScript programming language. The BAT team consists of people who previously worked for, among others, Yahoo, AOL, Evernote or even Microsoft.

Basic Attention Token raised funds during the public sale of BAT coin as part of the ICO, which began on May 17, 2017 and lasted for 24 seconds. It is said to have been the fastest collection ever. At that time, 1 billion tokens from a pool of 1.5 billion were sold. More than 156,250 ETH were raised during the ICO, which was then worth around $ 35 million.

Of the remaining tokens, 200 million were allocated to the development of the Brave browser, and the rest (300 million) remained for the operation of the project and marketing.

How has the Basic Attention Token price changed?

The price of the Basic Attention Token has been stable over the years. The highest hesitation was observed on January 9, 2018, when the BAT price rose to 0.88 USD. The lowest BAT token price was 0.067 USD on July 16, 2017. Currently, the price is around 0.40 USD and, despite temporary drops, it returns to this price.

What is the Brave Browser and what is associated with BAT?

Brave is a browser that has a built-in ad and tracker blocker. However, it should be noted that another company is responsible for the Brave browser and its development – Brave Software, associated with the Basic Attention Token. So what exactly makes it different? The Brave has a built-in system that allows you to anonymously capture the focus of recipients on a given content. In return, both the creator and the recipient will receive BAT tokens. The platform’s advertising partners can purchase advertising space in the Brave for BAT tokens. Editorial offices and services such as Washington Post, The Guardian, MarketWatch, Vice, Vimeo and DowJones cooperate with Basic Attention Token.

According to estimates, 10-15 million users already use the Brave, and their number is constantly growing.

Basic Attention Token – is it worth it?

Basic Attention Token may revolutionize the digital advertising market, where matching content to the user is a very important aspect. BAT is constantly evolving and gaining more and more popularity, as is the related Brave , which is supported by the operating systems: Windows, macOS and Linux. The browser is also available in a mobile version for Android and iOS. BAT is also one of the few projects that managed to exit the BETA version.

You can buy Basic Attention Token very easily on the CoinCasso exchange, in pair with USDT. All you have to do is log in to your account and verify it. We remind you that thanks to the new system, verification only takes 2 minutes! So it is very quick and easy for the users!

To buy Basic Attention Token (Bat), deposit on the exchange EUR currency. You can do this using instant deposit by credit or debit card. If you use a credit or debit card to deposit, the funds will appear in your account within minutes. When EUR appears in your account, exchange it for USDT. Then buy BAT Crypto with your USDT. It’s very simple, right?
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